Edison Group ~ Company

Company

Edison Group Introduction

Edison Group is a technology research and business consulting firm that provides competitive analysis, product and solution analysis, product testing, business value and TCO studies, customer and partner research, customer case studies, partner program support, white papers, sales enablement tools, and related marketing content. We work with technology executives to help them better understand their products, their competitors' products, what their customers want in a product or solution, and what their partners need from them.

Subject Matter Experts

Edison has a strong team of subject matter experts (SMEs) with extensive real-world experience and intensive knowledge in technology, business, and product marketing.

How Edison is Unique

Edison's services are customized to solve the specific needs and problems of each client. Some of our competitors provide product testing and research data, while others provide collateral and reports. Edison is one of the few firms that does both, taking our research to the next level, and offering a unique complete research and analysis solution, including:
   • Performing customized (hands-on) research
   • Analyzing complex technical issues
   • Translating data into a strong business case and valuable tactical plan
   • Delivering actionable internal reports and strategic marketing collateral

Working with Edison Group

Because all of our work is customized, we go through a discovery process during initial project discussions. When you are faced with competitive challenges, the most efficient method of working with Edison and starting this discovery process is for you to meet with a member of our team, either in person or on the phone, to discuss and review:
   • Your goals and what you are looking to accomplish.
   • The type of research and methodology you have in mind.
   • What results and deliverable you want to have developed.
   • A project timeline and budget range that all your requirements need to fit within.

From this, Edison creates a project understanding document that describes the various aspects of the project scope. We then work with you to enhance and refine the scope until it accurately describes your needs and expectations for the project. Once we have a mutual understanding, we create a proposal that includes project timeline and cost.