Edison Group ~ Services

Services

Every project we undertake is customized to solve each individual client’s specific needs and goals, which often are aligned with their role and what they are hoping to accomplish.

For Marketing Executives

Align business and product goals with market requirements, improve product positioning, define and differentiate products, clarify value proposition and messaging, and strategically promote product in a competitive market.

   • Competitive Analysis Report to Marketing
   • Competitive White Paper
   • TCO Study
   • Customer Case Studies
   • Market, Business, and Financial Analysis

For Sales Executives

Counter competitor claims, focus on competitor weaknesses and their own strengths, answer tough questions from their customers, level even tougher questions at their competitors, and most importantly, win sales.

   • Competitive Sales Guides
   • Sales Battlecards
   • Sales Presentation
   • TCO Calculator
   • Sales Challenge/Rapid Response

For Partner Teams

Define their partner’s problems and goals, improve and enhance their partner programs, provide the incentive and tools required to address both partner and customer needs, and encourage partners to sell more.

   • Partner/Customer Needs Analysis
   • Competitive Partner Program Analysis
   • Internal Report - partner program recommendations
   • Internal Report - marketing content for partner use
   • Partner-Focused Battlecard

For Development Executives

Provide in-depth information on their competitors' products, the relative feature-to-feature strengths and weaknesses of their own product in comparison, the specific needs of their customers, and product roadmap validation.

   • Product Analysis
   • Competitive Product Matrix
   • Competitive Analysis Report to Development
   • Product Roadmap Validation
   • Retainer-Based: Market Tracking Program