Edison Group ~ Solutions

Solutions

Edison helps solve these types of problems:

Marketing teams

Problems:
Don't know enough about their competitors'offerings, or how they stack up against them, in order to help them develop a better marketing strategy, positioning, and plan, and strategically differentiate and promote their product.

Solutions:
Successfully market and promote a product line, understand customer and partner needs, and clarify value proposition to them, strategize positioning, differentiate products, develop messaging, and better understand their competitors, their customers, and their own products.

Sales enablement teams

Problems:
Have difficulties getting their marketing message to their sales force, countering competitor claims, providing customers with compelling reasons to buy, or winning in competitive situations.

Solutions:
Strategize positioning, differentiate products, clarify value proposition, develop messaging, and plan promotions; enable the sales force to win by providing them strategies, tactics, and resources; answer specific competitive questions and challenges raised during sales process; and re-invigorate the competitive spirit by creating a drumbeat of relevant competitive information, news, and topics.

Partner teams

Problems:
Don't understand their partners'concerns, what their partners need to sell more of their product, or how their partner program compares to their competitors.

Solutions:
Improve partner programs to successfully compete against, and provide more advantages and a better value than, the competitors' partner programs, enable channel partners to sell more by providing them with sales tools, training, and resources, re-invigorate partner relationships by creating incentives and goodwill to motivate them to favor your products over competitors'products.

Development teams

Problems:
Don't know enough about market needs and the competitive landscape, including features and functionality of their competitors' products, in order to plan future product updates and go-to-market strategies that will beat out the competition.

Solutions:
Prioritize the development team's efforts, optimize the development investment, understand market needs and the competitive landscape, and plan the ideal features/functionality enhancements that will beat out the competition.